Corporate Finance
Our corporate finance advisory team has experience in corporate strategy, transaction structuring and execution. We focus on small and medium-sized enterprises (SMEs) in Saudi Arabia and provide them with ongoing support to optimize operations, plan for future growth, and explore exit strategies.
We differentiate ourselves by adopting a unique buy-side approach to corporate finance advisory. Our advisory approach is shaped by an investor and owner perspective, bringing investment discipline to corporate finance decisions.
Advisory Services

Financial Planning & Analysis
Morood’s approach to effective financial planning encompasses valuation, financial projection, feasibility studies, and financial analysis – offering our clients a robust framework from which to appraise critical business and investment decisions. Our robust analysis delivers bespoke financial and business data to support strategic planning and key financial decisions.

Strategic & Business Advisory
Morood’s corporate finance team has vast experience in supporting businesses through their launch, growth and exit phases. Our suite of tools includes business planning, performance management, balanced scorecard implementation, organizational structuring, corporate governance, risk analysis and authority matrices. Together, these elements form a comprehensive approach to delivering long-term success and sustainability.

Transaction Advisory
Our services include financial due diligence, oversight of legal due diligence, M&A advisory, debt and equity placement, divestments, spin-offs and liquidation support.
Track Record
The selected projects below reflect corporate finance engagements completed by Morood Investment Company, Morood Capital’s parent company. These projects were principally related-party transactions and internal strategic assignments, and are presented to illustrate the breadth of experience and capabilities developed within the group.
Secured funding from the Saudi Investment Bank for financing a real estate development project
Lead the merger Osool and Asateer to create an innovative and competitive entertainment company
Advised Zimam Holding Co. on the acquisition of significant minority stake in Nawaya
Advised on the acquisition of 100% stake, providing opportunity for growth and expansion
Advised on the acquisition of major stake, providing opportunity for growth and expansion
Secured funding for expansion of an entertainment project from Tourism Development Fund
Secured funding for the development of a real estate project from Tourism Development Fund
Secured funding for Osool Entertainment through private placement for expansion of business
Secured funding for a real estate development project through a private investor
Led the establishment of a new startup from ideation to launch, overseeing all aspects of business
Advised on the acquisition of 100% stake, providing opportunity for growth and expansion
Advised Food Seasons on the acquisition of master franchise rights of Let’s Popcorn in KSA